We turn asset managers into thought leaders
Predictable patterns determine which content clients will read.
We help create investment content that – finally – breaks through.
Better marketing Gets More inflows
Plenty of evidence links visibility to fund flows. FinText collects data and analyses content, offering a data-driven approach to content marketing.
We help financial firms do a better job at telling their story, so it resonates with clients. Is your process generating the content you need?
Proud to serve:
Benchmark against competitors
We measure the investment content universe and offer clients access to unique analytics. Discover how much competitors publish, what they create, and what they’re missing.
Improve your marketing process
Learn the patterns in which humans consume digital content and how to build a content engine that wins audience attention.
Create engaging financial content
FinText helps financial companies creates content clients will love. We combine storytelling with analytics to ensure content hits the mark.
Case studies
Who Reads Financial News?
Case study: how readers click, scroll, navigate and consume financial media content
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How Humans Read Online
UBS commissioned FinText to deliver a series of workshops on data-led tactics for content that builds client trust
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Help them Buy Your ESG Funds
Uncover why investors choose to buy ESG products – and the objections they raise
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An instant summary for any article
Paste an article and instantly get a 5-bullet summary. An essential tool for writing and research
Try it now!We help asset managers win business with content
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