We turn asset managers into thought leaders

Predictable patterns determine which content clients will read.
We help create investment content that – finally – breaks through.

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Better marketing Gets More inflows

Plenty of evidence links visibility to fund flows. FinText collects data and analyses content, offering a data-driven approach to content marketing.

We help financial firms do a better job at telling their story, so it resonates with clients. Is your process generating the content you need?

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Benchmark against competitors

We measure the investment content universe and offer clients access to unique analytics. Discover how much competitors publish, what they create, and what they’re missing.

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Improve your marketing process

Learn the patterns in which humans consume digital content and how to build a content engine that wins audience attention.

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Create engaging financial content

FinText helps financial companies creates content clients will love. We combine storytelling with analytics to ensure content hits the mark.

How it works

Case studies

Who Reads Financial News?

Case study: how readers click, scroll, navigate and consume financial media content

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How Humans Read Online

UBS commissioned FinText to deliver a series of workshops on data-led tactics for content that builds client trust

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The Fund Marketer Newsletter

A weekly newsletter uncovers the marketing tactics shown to influence fund flows

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An instant summary for any article

Paste an article and instantly get a 5-bullet summary. An essential tool for writing and research

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