News at the intersection of financial services, content marketing and text analytics

Say Hello To the Fund Marketer Newsletter

A new weekly newsletter uncovers which marketing tactics influence fund flows

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How Did companies use ChatGPT In 2023?

Business use cases for generative AI: the good, the bad, and what to expect in 2024

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FinText Is Joining FinTech Community Space Level39

We have a fabulous new office in London’s Canary Wharf – come and take a tour!

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The Magic Skill Investment Managers Don’t Know They Have

Charts are marketing gold, since financial media can’t compete

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In Charts: long sentences are crippling your Investment content

Data shows investment marketing has a full-stop problem

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Three Investment Marketing Trends Now that AI Can Write

Financial marketing in the age of trigger-happy content

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Text Analytics: Finally, Metrics that Guarantee Better Outcomes

Vanity metrics look backwards. Text analytics are the opposite

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