News at the intersection of financial services, content marketing and text analytics

In Charts: long sentences are crippling your Investment content

Data shows investment marketing has a full-stop problem

Read blog
Three Investment Marketing Trends Now that AI Can Write

Financial marketing in the age of trigger-happy content

Read blog
Text Analytics: Finally, Metrics that Guarantee Better Outcomes

Vanity metrics look backwards. Text analytics are the opposite

Read blog
The Data We Used to Redesign Our Website

Four ways data shaped this design, and the one time we chose to ignore advice

Read blog
Data shows: marketing content Sells ESG funds

What science knows about effective marketing of ESG investment products

Read blog
This Tool Can improve investment writing in four different ways

Paste an article and instantly get a 5-bullet summary

Read blog
Fund Marketing is Your Only Value Add

Narrative, not performance, is the deciding factor for inflows

Read blog
To win Engagement, change how clients see the world

A tried and tested recipe to becoming interesting

Read blog
1 2 3