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News at the intersection of financial services, content marketing and text analytics
News at the intersection of financial services, content marketing and text analytics
Charts are marketing gold, since financial media can’t compete
Read blogData shows investment marketing has a full-stop problem
Read blogFinancial marketing in the age of trigger-happy content
Read blogVanity metrics look backwards. Text analytics are the opposite
Read blogFour ways data shaped this design, and the one time we chose to ignore advice
Read blogWhat science knows about effective marketing of ESG investment products
Read blogPaste an article and instantly get a 5-bullet summary
Read blogNarrative, not performance, is the deciding factor for inflows
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