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News at the intersection of financial services, content marketing and text analytics
The Magic Skill Investment Managers Don’t Know They Have
Charts are marketing gold, since financial media can’t compete
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In Charts: long sentences are crippling your Investment content
Data shows investment marketing has a full-stop problem
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Three Investment Marketing Trends Now that AI Can Write
Financial marketing in the age of trigger-happy content
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Text Analytics: Finally, Metrics that Guarantee Better Outcomes
Vanity metrics look backwards. Text analytics are the opposite
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The Data We Used to Redesign Our Website
Four ways data shaped this design, and the one time we chose to ignore advice
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Data shows: marketing content Sells ESG funds
What science knows about effective marketing of ESG investment products
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This Tool Can improve investment writing in four different ways
Paste an article and instantly get a 5-bullet summary
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Fund Marketing is Your Only Value Add
Narrative, not performance, is the deciding factor for inflows
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