Case Studies: Benchmarking

From boutiques to global financial powerhouses, see how our data-driven approach is helping clients create effective content marketing

Who Reads Finance News? Traffic and User Behaviour
FinText research: The investment world’s reading habits
Competitive Analytics for Aviva Investors
Aviva wanted to use data to assess its content production process
Vanguard vs. BlackRock: LinkedIn Tactics
Their products are similar. But their marketing differs, and so do the outcomes.
Help them buy your ESG funds
FinText conducted social listening research to reveal investor views on ESG investing
How Finance Uses Natural Language Processing
Eight case studies in Banking and Investment Management

What clients say

Sarasin & Partners

“How Human Read Online” provided us with valuable insights into how to build trust through digital content. I enjoyed the practical exercises, as they offered a different perspective on what we were doing. Overall, the workshop helped our team revisit how we were editing and promoting our content. I’d happily recommend this training to others.

Lucy Capon

Head of Marketing at Sarasin & Partners


We hired FinText because we wanted to become far more scientific and intentional when creating content. There are plenty of agencies and consultancies offering qualitative content audits and generic competitor research. However, we wanted a detailed analysis of where we stood vs key competitors on metrics such as length, tone of voice and reading difficulty. We wanted to banish ‘finger in the air’ judgements and use data to assess whether our content production was in line with our strategy. FinText fully delivered.

James Whiteman

Co-Head of Content Marketing, UBS AM

London Stock Exchange Group

It was a pleasure working with FinText on our flagship AI/ML report. Their writers really understood what we were looking for, and their deep domain knowledge made everything a big improvement on previous years’ efforts. The writer’s ability to communicate complex analyses and communicate them in an accessible and interesting way to our target readership has been invaluable. FinText’s process driven approach helped ensure use and reuse of content for multiple channels. We were very impressed with the quality of work.

Geoff Horrell

Group Head of Innovation at LSEG