Case Studies: Research

“How Human Read Online” provided us with valuable insights into how to build trust through digital content. I enjoyed the practical exercises, as they offered a different perspective on what we were doing. Overall, the workshop helped our team revisit how we were editing and promoting our content. I’d happily recommend this training to others.

We hired FinText because we wanted to become far more scientific and intentional when creating content. There are plenty of agencies and consultancies offering qualitative content audits and generic competitor research. However, we wanted a detailed analysis of where we stood vs key competitors on metrics such as length, tone of voice and reading difficulty. We wanted to banish ‘finger in the air’ judgements and use data to assess whether our content production was in line with our strategy. FinText fully delivered.

It was a pleasure working with FinText on our flagship AI/ML report. Their writers really understood what we were looking for, and their deep domain knowledge made everything a big improvement on previous years’ efforts. The writer’s ability to communicate complex analyses and communicate them in an accessible and interesting way to our target readership has been invaluable. FinText’s process driven approach helped ensure use and reuse of content for multiple channels. We were very impressed with the quality of work.