Summary: Hello Gist!
- Gist! is a free tool that instantly summarises any article.
- Simply copy and paste the article into the text box, then click the Gist! button.
- FinText uses tools like Gist! to benchmark investment managers’ content.
- Let’s see four ways investment marketers can use Gist! to improve their firm’s content.
Gist! is a lightweight, free tool that automatically plucks the key sentences out of any article.
Simply copy the article and paste it into the text box, then click the Gist! button. You’ll see the key sentences come up at the top, and they’ll also be highlighted in the article body.
No need to worry about images, videos or irrelevant links – Gist! filters them out. When you’re done, simply click Clear Form to start over.
Gist! is among the suite of tools FinText uses to benchmark investment managers’ content, and help marketing teams create more effective campaigns. It’s so useful, we decided to make it open to everyone.
Here are four ways investment marketers can use Gist! to improve their firm’s content.
1. Improving How Content is Served
Content that provides value quickly entices visitors to scroll further. But financial content can be long and dense, its main takeaways scattered or hidden deep.
Don’t waste precious time distilling the key message – have Gist! do it for you instantly. Then use its output to:
– Create a bulleted summary on top of your article
– Quickly edit an enticing opening paragraph
– Craft social media content using the key sentences.
2. Nailing the right headline
Headlines are a top clue when readers judge if an article is worth their time.
A short, quirky headline gives the reader little to go on. When Gist! is fed a headline, it’ll factor it in when considering which sentences matter most. It’s a good way to test out different options.
3. Getting your voice heard
Does your business rely on content written by fund managers and analysts?
At times, financial content can benefit from tighter editing, but both marketers and authors lack hard data to show when and what’s needed. Gist! helps.
If the sentences plucked aren’t in tune with what the expert wanted to say, the point isn’t clear enough. Removing excess sentences and sharpening the focus will result in an improved summary – and a better reading experience.
4. Speed reading!
Not every article spiking your interest is worthy of a full read. Gist! helps you quickly get, well… the gist.
It helps you decide if you want to dig deeper or got what you needed. Having a tab with Gist! will help you stay better informed with much less of an effort.
Doing some research? Do it quicker with Gist!
But why those sentences?
Gist! applies some of our collective knowledge on how humans take in digital content.
Using Text Analytics, the tool breaks the text into sentences and words, scoring sentences and plucking the ones containing the most information relating to the article’s overall contents.
For example, one way to score sentences is based on their length. Short sentences are fun. They change up the rhythm. They spice things up. But because they’re short, they usually don’t contain a lot of material information, so they receive a lower score.
We also know human readers pay more attention to the top paragraphs than they do to ones lower down. That’s why another trait is how high up a sentence appears. Other scores consider the words each sentence contains, and factor in which seem the most important overall.
Combined, these scores provide a pretty good X-ray for your article, and pull out what matters most. Try it yourself!