The Analytics Behind Content That Works

Benchmark your content against competitors.

Learn to appeal like the content clients enjoy.



Compare your investment content

See how you content measures up on topics, language and structure

Get a demo

Monitor what competitors publish

Flick between competitors to catch up on their content activity. The quickest, easiest way to keep tabs on the industry.

Get a demo

Match what your clients like

See how you content measures up on topics, language and structure. Text analytics instantly reveals what’ll help improve your content.

Get a demo

What clients say

Navigate Commodities

We engaged FinText to redraft our aging marketing collateral, which desperately needed some professional TLC. FinText not only revised the content in keeping with the correct tone of our evolving brand, but also contributed valuable data-driven insights on the ordering and repositioning of the copy to create the greatest impact. To achieve this, FinText employed their own proprietary data and tech-based solutions, and generated for us a peer-group analysis of successful competitors. FinText is now our content consultant of choice.

Atilla Widnell

Co-Founder and Managing Director at Navigate Commodities


We hired FinText because we wanted to become far more scientific and intentional when creating content. There are plenty of agencies and consultancies offering qualitative content audits and generic competitor research. However, we wanted a detailed analysis of where we stood vs key competitors on metrics such as length, tone of voice and reading difficulty. We wanted to banish ‘finger in the air’ judgements and use data to assess whether our content production was in line with our strategy. FinText fully delivered.

James Whiteman

Co-Head of Content Marketing, UBS AM


FinText was able to find a large sample of the right people and get us raw, honest answers to our questions. Beyond data science, we found the team had a deep understanding of the investment industry, and its marketing challenges. They went above and beyond to improve and refine our inquiry to make sure we ended up with valuable analysis. UKSIF members have great answers to all the objections raised and have a real opportunity, as the leaders, to be the first to welcome and serve these potential clients.

Charlene Cranny

Communications Director, UK Sustainable Finance and Investment Association

Actionable Insights Every Time

Competitive Analytics For Aviva Investors

Aviva wanted to use data to improve its content production processes

Read more
Everything Science Knows About Getting ESG Funds to Sell

Direct links exist between content marketing and fund flows

Learn more
Investor Attitudes to Good Money

Research for UKSIF revealed why investors choose to buy ESG products – and why they object

Learn more
An instant summary for any article

Paste an article and instantly get a 5-bullet summary. An essential tool for writing and research

Try it now!