Benchmark your content against competitors.
Learn to appeal like the content clients enjoy.
We engaged FinText to redraft our aging marketing collateral, which desperately needed some professional TLC. FinText not only revised the content in keeping with the correct tone of our evolving brand, but also contributed valuable data-driven insights on the ordering and repositioning of the copy to create the greatest impact. To achieve this, FinText employed their own proprietary data and tech-based solutions, and generated for us a peer-group analysis of successful competitors. FinText is now our content consultant of choice.
We hired FinText because we wanted to become far more scientific and intentional when creating content. There are plenty of agencies and consultancies offering qualitative content audits and generic competitor research. However, we wanted a detailed analysis of where we stood vs key competitors on metrics such as length, tone of voice and reading difficulty. We wanted to banish ‘finger in the air’ judgements and use data to assess whether our content production was in line with our strategy. FinText fully delivered.
FinText was able to find a large sample of the right people and get us raw, honest answers to our questions. Beyond data science, we found the team had a deep understanding of the investment industry, and its marketing challenges. They went above and beyond to improve and refine our inquiry to make sure we ended up with valuable analysis. UKSIF members have great answers to all the objections raised and have a real opportunity, as the leaders, to be the first to welcome and serve these potential clients.