For our content, we needed writers with financial-domain expertise who could also strike the right tone of voice for whitepapers and more social content. We found both in FinText. They understand Axell’s mission and values, and have successfully tackled any assignment we asked for, with minimal added work on our part. Our content has been receiving great traction and remains reusable long after it’s written.

FinText helped us introduce the concept of human capital and a newly launched ETF to our investors. They did a great job of understanding our investment thesis, the concept behind the product and the financial data we were using to bring it to the marketplace. Their flexibility in adjusting the messaging as our project evolved was also very helpful. I found the whole process to be very smooth and streamlined and would happily work with them again.

Working with the FinText team was a great experience. They quickly understood our business, our target audience, and what we were looking to achieve with our promotional brochure. Their copy successfully captured the benefits of our product and showed examples where it helped deliver alpha. FinText’s writers had a good technical understanding of our domain, were quick to respond to our requests and I found them easy to work with. I’m very happy with the final result.