The Science Behind Irresistible Content
We write marketing content clients will truly enjoy. Style choices; content length; choice of topics. We measure it all and write to appeal.
Does your audience enjoy reading the FT or the Economist? We know why. We write blogs, whitepapers and marketing collateral that match the level of writing to sources your audience already likes.
Clients automatically get social media content to promote the content we write.
Stuck for ideas? We monitor the conversation in the investment space and can pull together new themes and ideas to complement your thinking.
Content creation that flexes to your needsLet`s talk
One. We listen
We listen to your needs and wants. We’re happy to interview your experts and collect their insights.
Two. Pull threads
If needed, we’ll go hunting for extra data and support to expand your arguments
Three. Frame draft
We always provide a skeletal draft that paints the full narrative in broad strokes.
Four. Polished and measured
Our writing is tightened and tested to match what investors enjoy most.
For our content, we needed writers with financial-domain expertise who could also strike the right tone of voice for whitepapers and more social content. We found both in FinText. They understand Axell’s mission and values, and have successfully tackled any assignment we asked for, with minimal added work on our part. Our content has been receiving great traction and remains reusable long after it’s written.
FinText helped us introduce the concept of human capital and a newly launched ETF to our investors. They did a great job of understanding our investment thesis, the concept behind the product and the financial data we were using to bring it to the marketplace. Their flexibility in adjusting the messaging as our project evolved was also very helpful. I found the whole process to be very smooth and streamlined and would happily work with them again.
Working with the FinText team was a great experience. They quickly understood our business, our target audience, and what we were looking to achieve with our promotional brochure. Their copy successfully captured the benefits of our product and showed examples where it helped deliver alpha. FinText’s writers had a good technical understanding of our domain, were quick to respond to our requests and I found them easy to work with. I’m very happy with the final result.