Take your marketing to The Next level
Content marketing is all about the process. And small changes to a process can result in big improvements to its output.
Trusted content gets read, while the rest drowns in noise. Since humans consume digital content in predictable behavioural ways, we can quantify how trust gets built.
In the training we review practical trust-building tactics. We focus specifically on financial content, to extract communication best-practices.
Investment managers suffer from three bottlenecks in writing marketing content. In this training, we introduce the radical innovation of Large Language Models (LLMs): how they work and how companies are already putting them to use.
In an interactive workshop, we show how marketing teams can radically boost their output using chatGPT, at no added cost.
Training that creates long-term changeLet’s talk
See the problem from a new angle
Clients wilfully give their attention to trusted sources. Changing marketing from an attention-grabbing problem into a trust-building one opens a world of possibilities.
Practice new concepts and tools
Text analytics is an exciting lens through which to measure and create content. And new tools are at hand to help you on your journey.
Data levels the playing field
When everyone has the facts, a marketing team becomes naturally aligned on its content choices.
Specific to your communications
Using content analytics, we revisit past blog posts, LinkedIn posts or emails. An opportunity to question and improve existing processes.
The training was very interactive, with live demos of how to use the GPT-3 model to enhance content creation. Vered covered how these models ‘think’ and how their abilities are best applied to business-writing scenarios. I enjoyed the discussion on the practicalities of generating synthetic content. This approach can work well for professional-services companies looking to scale content creation.
Sarasin & Partners
“How Human Read Online” provided us with valuable insights into how to build trust through digital content. I enjoyed the practical exercises, as they offered a different perspective on what we were doing. Overall, the workshop helped our team revisit how we were editing and promoting our content. I’d happily recommend this training to others.
I thoroughly enjoyed the workshop. The content was spot-on for actuaries looking to improve their communication efforts. I’ve taken away some really useful tips on trust-building tactics to use in my writing, and found the text analytics data useful. I highly recommend this session to anyone working to build a stronger relationship with an audience.