We want investment marketers to succeed
And we thought some real data could help.
Content Is An Industrial Process
Companies have internal processes to manufacture new content. From quantity to style to topics, the resulting output fully reflects the process creating it.
But how should companies measure and improve their process? How do they know what needs to change?
Our story
FinText started with questions. Our founder, former machine-learning researcher Vered Zimmerman, was creating written content for some of the UK’s top asset managers. Huge investments of time and money were going into creating investment content without knowing:
We formed a small team of developers and writers and went out looking for data-backed answers. We’ve developed a first-of-its-kind solution to measure how content compares to what clients already enjoy.
Investment Content that wins business
Using data, we help clients measure and tweak their content process to create exactly what their clients enjoy. The right content builds trust and relationship, resulting in inflows.
Our Clients
Case Studies
Rise of the Data Scientist
FinText worked closely with the Refinitiv/LSEG content team to develop and create their flagship annual AI report.
Read more
How Humans Read Online
UBS commissioned FinText to deliver a series of workshops on data-led tactics for content that builds client trust.
Learn more
Help them Buy Your ESG Funds
UKSIF commissioned research to uncover why investors choose to buy ESG products – and the objections they raise.
Learn more
An instant summary for any article
Paste an article and instantly get a 5-bullet summary. An essential tool for researching and creating great content.
Try it now!We help asset managers win business with content
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