We want investment marketers to succeed

And we thought some real data could help.

Content Is An Industrial Process

Companies have internal processes to manufacture new content. From quantity to style to topics, the resulting output fully reflects the process creating it.

But how should companies measure and improve their process? How do they know what needs to change?

Our story

FinText started with questions. Our founder, former machine-learning researcher Vered Zimmerman, was creating written content for some of the UK’s top asset managers. Huge investments of time and money were going into creating investment content without knowing:

How much are competitors publishing?

How does our choice of topics compare?

Is the content too complicated?

Should articles be longer or shorter?

What does the audience want?

We formed a small team of developers and writers and went out looking for data-backed answers. We’ve developed a first-of-its-kind solution to measure how content compares to what clients already enjoy.

Investment Content that wins business

Using data, we help clients measure and tweak their content process to create exactly what their clients enjoy. The right content builds trust and relationship, resulting in inflows.

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Our Clients

Case Studies

Rise of the Data Scientist

FinText worked closely with the Refinitiv/LSEG content team to develop and create their flagship annual AI report.

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How Humans Read Online

UBS commissioned FinText to deliver a series of workshops on data-led tactics for content that builds client trust.

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Help them Buy Your ESG Funds

UKSIF commissioned research to uncover why investors choose to buy ESG products – and the objections they raise.

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An instant summary for any article

Paste an article and instantly get a 5-bullet summary. An essential tool for researching and creating great content.

Try it now!