And thought some real data could help.
Companies have internal processes to manufacture new content. From quantity to style to topics, the resulting output reflects the process creating it.
But how should companies measure and improve their process? How do they know what needs to change?
FinText began with questions. Our founder, former machine-learning researcher Vered Zimmerman, was creating written content for some of the UK’s top asset managers. Budgets and resources were being spent on financial content without ever knowing:
We formed a small team of developers and writers, and went searching for data-backed answers. We’ve developed a first-of-its-kind solution to measure how content compares to what clients already enjoy. It also compares content against competing material.
Using data, we help clients measure and tweak their content process to align with what their clients regularly choose to read. The right content builds trust and relationship, resulting in inflows.
Analytics that delivers effective content, without the guesswork
Learn moreStyle choices; content length; choice of topics. We measure it all and write to appeal
Learn morePaste an article and instantly get a 5-bullet summary. An essential tool for writing and research
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