Using software to Create a Weekly Newsletter
New writing tech is powering the Fund Marketer newsletter
The Client
Newsletters are the most effective form of digital communications. Unlike social media or ads, they are permission based. They also allow companies to talk directly with their audience, rather than rely on flaky social media algorithms for exposure.
Newsletters are also particularly valuable when selling professional services – including investment funds! – since your target buyer is not necessarily ready to buy right now. Later, perhaps. A newsletter helps stay top-of-mind.
The trouble is, newsletters are an enormous time sink.
At FinText, we wanted to launch a newsletter and build a direct relationship with the investment management community. But the time demands were untenable. We then realised lots of businesses share our predicament:
On the one hand, UK financial services account for 8% of the GDP. On the other, 94% of its twenty thousand companies are made up of companies with ten employees or less.
These companies cannot afford a writer, and few can afford to rely on agencies.
More typically, it’s up to the product specialist/ head of sales to create marketing insights. On an ad-hoc basis, fine. As regular added work? Too much.
To address our own challenges at writing for our audience, we’ve developed Stedili. FinText was its first guinea pig! Would it deliver a worthy newsletter? Would we have the data to back it up?
TLDR: Yes and Yes.
The Project
We decided to create a newsletter specifically serving investment marketers. To make it crystal clear, we named it Fund Marketer.
In our case, we decided a typical weekly edition of Fund Marketer would consist of three sections:
1. Top of the pile. A column about the week’s most important happenings.
2. Treasure corner. A data-backed lever to improve flows, typically from the body of academic research with access to unique data.
3. Also happening. Links to the week’s industry stories that are most relevant to sales and marketing. Less about who got flows today, and more on the trends that will win flows tomorrow.
The Process
The newsletter is meaty, and typically runs weekly over 1500 words. Still, it only takes two hours to put together.
For six months we’ve been delivering weekly editions. (With the rare exception of weeks where even that little time was a stretch!) Stedili has been the key to making it possible.
When building Stedili, we took the view that one cannot expect AI to simply “generate” anything of sufficient interest and value to readers.
So instead, we carefully mapped the process professional writers use when creating insights, and sought to reduce the most time-intensive parts of it.
The result is a process that is at once swift but remains entirely at the control of the writer. The tone of voice is that of a human writer, not a trained model. But the core work of curation, extraction, and integration is reduced to clicks, drags and drops.
The Outcomes
Let’s get straight into the data. Over the past six months, Fund Marketer has consistently maintained a high open rate, typically over 43%. All the while, subscriber growth has been consistent, while attrition has been next to nil.
To exclude any ‘honeymoon period’ effects, the chart below shows the data from one-month post launch.
The overall subscriber base reflects the fact that this is a niche newsletter. In the rush for virality what is often neglected is that B2B buyers are specific. We believe there is a vast ocean of professional-buyer communities with underserved informational needs.
For example, here are just a few of the companies whose marketers subscribe to Fund Marketer:
Expert Financial Writing…in just three clicks
This isn’t “Generative AI” that spouts out junk. We know writers, and we know finance. We’ve built this thing for you.
If you are having to produce more written marketing and your budgets are only going down, come and talk to us.
Discover more
The sheer variety of games available at magic reels casino would be impressive on its own, but what elevates the experience is how thoughtfully everything is presented and organised for the player. Slots are grouped not just by provider but by theme, volatility, and feature type, making it simple to find exactly the kind of session you are in the mood for today. Table games and live dealer rooms receive equal attention, ensuring that no category feels like an afterthought.
Players who appreciate transparency will feel right at home at red lion casino, where terms and conditions are written in plain language and important details are never buried in fine print. The game lobby is organised with practical filters that actually work, letting you sort by provider, category, or popularity in seconds. Deposits land in your account almost immediately, and the withdrawal process follows a predictable timeline that the platform consistently meets without excuses.
The team behind wild dice casino clearly understands that a great online casino is more than just a collection of games thrown together on a website. The entire user journey, from sign-up to cashout, has been refined to remove friction and maximise enjoyment at every touchpoint. Game loading times are consistently fast regardless of device, the promotion schedule offers genuine value without impossible wagering requirements, and the support desk operates with visible competence and care.
One of the quietly impressive things about allwins casino is how the platform manages to stay current without chasing every passing trend at the expense of what already works well. The core game library is rock solid with hundreds of proven titles, while new additions are clearly vetted for quality before they earn a spot in the catalogue. This curated approach means players can pick almost any game at random and still end up with a polished and engaging experience.
There is a reason why so many players keep returning to mr james week after week without ever feeling the need to look elsewhere for entertainment. The game selection covers every major genre you could want, from high-volatility slots with massive win potential to relaxed table games perfect for a quiet evening session. Customer support agents respond quickly and knowledgeably, treating each enquiry with the professionalism it deserves. The overall experience simply feels well thought out.
The banking experience at vipzino casino is one of the smoothest in the industry, with a range of deposit methods that all process instantly and a withdrawal system that meets its stated timelines with impressive consistency. But fast payments would mean little without great games to spend them on, and the catalogue delivers handsomely across slots, table games, and live dealer options. Everything is tied together by an interface that never gets in the way of the fun.
The banking experience at madslots casino is one of the smoothest in the industry, with a range of deposit methods that all process instantly and a withdrawal system that meets its stated timelines with impressive consistency. But fast payments would mean little without great games to spend them on, and the catalogue delivers handsomely across slots, table games, and live dealer options. Everything is tied together by an interface that never gets in the way of the fun.
What makes the game library at magius casino special is not just its size but the evident care that has gone into selecting every title it contains for the player catalogue. Each slot, each table game, and each live dealer room feels like it belongs and has been chosen to serve a specific player preference or mood. The result is a collection where browsing itself becomes enjoyable, because you trust that whatever catches your eye will deliver a quality gaming experience.